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Search Engine Marketing and How Businesses can find the Money to pay for it.
Many small and medium sized organizations are currently still debating the search engine marketing and internet advertising question. Does it pay to market on the internet? At the core of the discussion is the cost of this endeavor. Sure there are inexpensive alternatives to search engine marketing or even search engine optimization. Why just the other day a friend of mine sent me an example of seo for just $49.99; but wait there is more…LOL. These offers can be inexpensive but the effectiveness is a little grey. Since cost seems to be the main focus let me explain how businesses can find funds to feed this marketing strategy.
If you currently have a website for your business and are looking test some search engine marketing a perfect way to minimize the cost is to enroll into Google’s Adsense program. This program allows you to “earn money from relevant ads on your website. Google AdSense matches ads to your site’s content, and you earn money whenever your visitors click on them.” Current internet marketing statistics show that 2% – 25% of visitors to your website will possibly call or take some business generating action when visiting your website. This leaves a 98% – 75% website traffic surplus. These are visitors who will just land on your site and leave. These are the visitors business owners can monetize. By placing Google adsense on a website business owner’s can expect an additional 2% – 50% of those bouncing visitors to potentially click on an adsense ad to find what they are search for in the first place. This program leaves added value for all involved, website visitors get closers to fulfilling their search and business owners can have additional revenues to fund search engine marketing and search engine optimization efforts.
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing & advertising company in New York City. Dennis provides internet marketing services to small and medium sized business as well as entrepreneurs in and around, the Bronx, Brooklyn Manhattan, New York, Queens, and Westchester; who want to develop and implement successful “Search Engine Marketing, Pay-Per-Click Advertising & Management, Search Engine Optimization, SEO, Blog Marketing & Development, Social Networking Web 2.0 Marketing, Internet Video Marketing and Free Online Advertising.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive
Search Engine Marketing is good for the Environment.
Recent data currently estimates that 100 million trees a year are cut down in order to send what is considered “Junk Mail” to U.S. households. Given the recent publicity surrounding global warming and record temperatures throughout the world, businesses and marketers should look at this data as an opportunity to stop the feeding of a unwanted and obsolete demand.
Understanding that in a “TiVo world” consumers are no longer sitting around waiting to be bombarded with push advertising and media; moreover today consumers search for information to aid them in their buying decisions. This is why search engine marketing is growing so fast. Rather than pushing an advertisement onto any one in front of it. Internet marketing is pulling consumers towards the information, goods or services they are proactively seek to buy or have an interest in. Best of all no trees are harmed in the production of search engine marketing or search engine optimization. That is why I consider Internet advertising to be green technology and eco friendly to the environment.
Additional motivation for businesses and direct mail marketer to embrace SEM is the fact that current standard mail rate are seeing increases by 20-40 percent. Even more motivation is that 15 states are currently introducing legislation that will create the direct mail equivalent of the Do Not Call and Do Not Fax registries. The current states looking to pass this legislation are (Arkansas, Colorado, Connecticut, Hawaii, Maryland, Michigan, Montana, Missouri, New Jersey, New York, North Carolina, Rhode Island, Texas, Vermont and Washington).
Lastly search engine marketing contains all of the dynamic components marketers seek to incorporate when delivering a marketing message. It is creative, innovative, has a captive audience and is germane to how consumers look to make a purchasing decision today. If you are a business owner or traditional direct marketer look to increase you know how of search engine marketing please feel free to contact me. Article source: http://www.inc.com/magazine/20070701/priority-keep-those-cards-and-letters.html
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing & advertising company in New York City. Dennis provides internet marketing services to small and medium sized business as well as entrepreneurs in and around, the Bronx, Brooklyn Manhattan, New York, Queens, and Westchester; who want to develop and implement successful “Search Engine Marketing, Pay-Per-Click Advertising & Management, Search Engine Optimization, SEO, Blog Marketing & Development, Social Networking Web 2.0 Marketing, Internet Video Marketing and Free Online Advertising.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive
Internet Marketing the New Word of Mouth
It may not be obvious how “tagging of content, user rated blogs and social networking sites like MySpace and facebook can help businesses. But the fact is this is the new word of mouth marketing. As a consultant in New York City I speak with many business owners who have been establish for some time and consider having a steady following of clients who recommend their services to other. Although people do provide some form of word of mouth, the fact is customers are not going around everyday recommending every service or product they have purchased. This fact is true in the brick and mortar world, but online people are recommending things all day long.
There is a real tipping point occurring right now. Everyday there are 120,000 new blogs developed online. 22% of Adults now read blogs at least once a month. 19% of these adults are members of some social networking site like myspace, facebook or Linkedin. This is the new space where people are providing real comments and recommendations to products or services they have purchased. This is happening at lightning speed because it a more efficient and effective. When consumers have a positive or negative experience with some product or service they are increasingly turning to blogs and social networking site to vent and let others know about their experience. For good or bad this is happening today. Businesses larger and small should take not and look to be a part of this new media channel.
Worst case scenario a bad recommendation can provide valuable feedback to the business on what they may be doing wrong. Best case scenarios include consumers that were very satisfied with the purchase experience and happy to tell the world. Not only will this be valuable content to link a website to but it can also become a form of viral marketing shared throughout the world wide web. Best of all this form of word of mouth marketing is very powerful and at the end of the day totally free.
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing & advertising company in New York City. Dennis provides internet marketing services to small and medium sized business as well as entrepreneurs in and around, the Bronx, Brooklyn Manhattan, New York, Queens, and Westchester; who want to develop and implement successful “Search Engine Marketing, Pay-Per-Click Advertising & Management, Search Engine Optimization, SEO, Blog Marketing & Development, Social Networking Web 2.0 Marketing, Internet Video Marketing and Free Online Advertising.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive
