Search Engine Marketing
Search engine marketing is evolving nicely. If you are new to search engine marketing and search engine optimization my firm would be happy to share our knowledge and resources with you. Please visit anyone of our links below contact us. We look forward to sharing with you.
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing & advertising company in New York City. Dennis provides internet marketing services to small and medium sized business as well as entrepreneurs in and around, the Bronx, Brooklyn Manhattan, New York, Queens, and Westchester; who want to develop and implement successful “Search Engine Marketing, Pay-Per-Click Advertising & Management, Search Engine Optimization, SEO, Blog Marketing & Development, Social Networking Web 2.0 Marketing, Internet Video Marketing and Free Online Advertising.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive
Free Internet Advertising
Ok If you are tired of all the confusion internet and online advertising marketing have to offer, you need to read the following information.
For some time now I have been reporting on how to go about understanding search engine marketing and search engine optimization. For many small business and entrepreneurs it has come down to now having the money to invest. Well I am here to offer you a one time opportunity to get some Free Google Advertising.
Just visit the link below to learn how.
Google Adwords For Free!
Internet Marketing & Advertising is the Leading Marketing Medium of the 21st Century.
There is no doubt that by this time you have heard about the hype around internet or search engine marketing and advertising. The terms are many. Search engine optimization, search engine marketing, Google pay per click internet advertising, I can go on for another hour mentioning terms. What does it all mean?
There is an enormous value to this form of marketing and advertising. And I use both terms because they are not interchangeable. Let me explain. Internet advertising is what all of those sales people that call your business every day are trying to sell you. In the industry it is more widely known as pay-per-click advertising and management. This form of advertising is primarily done on search engine like Google, Yahoo, Ask, MSN, AOL and sometimes internet yellow pages like Verizon Super Pages or Yellow Book.
Internet advertising is paying for premium ad space for an estimated cost per lead. The benefit of online pay per click advertising is that you select how much it will cost your business. Based on a budget you choose, you will appear most of the time on the first page and receive calls or emails from customers who are proactively seeking your services or products right now – today. This can give increase your sales in a relatively short period of time.
The down side is that you need to understand the demand for your products or services online and the specifics of how to set up a campaign that will have a positive return on your advertising investment. Unless you are willing to invest the time to educated yourself, on the techniques and tools needed for a profitable endeavor; you should work with a consultant that can do all of the research and setting up of your first pay per click and online advertising campaigns. Then after your internet advertising efforts have yielded a positive ROI, you should have enough data and knowledge to take over and do it yourself. This will minimize the time, effort and wasted advertising dollars you will spend. “Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive”
In many ways Internet advertising is similar to trading stocks. Unless you do the research and know which way the market is moving. You should get a good broker and make him earn that commission by learning how he trades your money.
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing & advertising company in New York City. Dennis provides internet marketing services to small and medium sized business as well as entrepreneurs in and around Manhattan, the Bronx, Westchester, Queens and Brooklyn; who want to develop and implement successful “Search Engine Marketing, Pay-Per-Click Advertising & Management, Search Engine Optimization, SEO, Blog Marketing & Development, Social Networking Web 2.0 Marketing, Internet Video Marketing and Free Online Advertising.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive
Traditional Newspaper Readers Are Also Reading The Newspaper Online
In an attempt to analyze the current internet advertising value of newspapers in and around the Bronx, Westchester, Queens, Brooklyn and NYC; I came across this research brief which highlights how newspapers are integrating their website to give readers more options to access information and news.
”A new study recently released by the Newspaper National Network LP, conducted by Scarborough Research, found that 81% of newspaper website users also read the printed newspaper in the last 7 days.” It makes sense that newspaper reader’s fist begin getting information from the printed copy and then move to visit that newspapers website.
“Crossover users (those who used both print and online newspapers) have deep affinity with both their printed newspaper and their newspaper website, and 83% say “I love both my printed newspaper and visiting my newspapers website.” Crossover users visit their newspaper website to:
- Access breaking news (96%),
- Find articles seen previously (85%)
- Find things to do/places to go (72%)
Website-only users go to website for
- Accessing local news (84%)
- Entertainment information (74%)
- Food or restaurant information (58%)
Newspaper website-only users are a web-savvy group as 52% write or read blogs and 46% have joined a web community”.
From an internet marketing standpoint advertisers in the print version should look to contribute to the blogger sphere and community based forms. This approach can increase internet marketing reach and truly connect with potential readers seeking their services.
Other key Study findings:
“Combined Time Spent With Print and Web-Based Newspaper Media Since They Began Using a Newspaper Website
- 52% remained the same
- 35% increased
- 12% decreased
- 1% Don’t Know “
This study gives additional validity to the current opportunities internet marketing can provide local businesses in and around NYC, the Bronx, Queens, Brooklyn and Westchester. 35% of traditional print only newspaper readers have adopted reading the newspaper online. This increased in time spent looking for information can raise the reach and return on advertising investment of small businesses who advertise in the local newspaper and want to continue rebranding and growing their marketing exposure.
For more information, please visit here to find the NNN Newspaper Footprint Study
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing agency in New York City. Dennis consults small to medium sized business as well as entrepreneurs in and around Manhattan, the Bronx, Westchester, Queens and Brooklyn; who want to develop and implement successful “Pay-Per-Click Advertising, Search Engine Optimization, Blog Development, Social Media Marketing, Internet Video Marketing and Free Internet Advertising campaigns.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Internet Marketing Techniques at http://www.youtube.com/LocalInteractive
Equal Time Spent on the Internet as on TV.
“US marketers spent $68.3 billion on TV ads in 2006, compared with only $16.5 billion on online ads, according to JupiterResearch’s “Media Consumption Patterns: Online Vies with TV as Primary Medium” report, cited in Internet Retailer.
Online consumers now spend about as much time on the Internet as they do watching TV. Both TV viewing and Internet use were up over the past five years. Consumers spent a median average of about 14 hours per week each on TV and the Internet.” source emarketer
As the shift from traditonal media moves to more interactive media business owners should take note that today is the most advantageous time to take advantage of this form of advertising. If history is any indication; once larger entities move and dominate the space you can bet it will be a more expensive medium to use for small to medium sized businesses.
Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing agency in New York City. Dennis consults small to medium sized business as well as entrepreneurs in and around Manhattan, the Bronx, Queens and Brooklyn; who want to develop and implement successful “Pay-Per-Click, Free and Revenue Generating” online marketing campaigns. Dennis and Local Interactive have many industry relationships and resources and are ready to help. Visit http://www.localinteractivenyc.com to learn more about his services or read his blog http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com
