Search Engine Marketing and How Businesses can find the Money to pay for it.
Many small and medium sized organizations are currently still debating the search engine marketing and internet advertising question. Does it pay to market on the internet? At the core of the discussion is the cost of this endeavor. Sure there are inexpensive alternatives to search engine marketing or even search engine optimization. Why just the other day a friend of mine sent me an example of seo for just $49.99; but wait there is more…LOL. These offers can be inexpensive but the effectiveness is a little grey. Since cost seems to be the main focus let me explain how businesses can find funds to feed this marketing strategy.
If you currently have a website for your business and are looking test some search engine marketing a perfect way to minimize the cost is to enroll into Google’s Adsense program. This program allows you to “earn money from relevant ads on your website. Google AdSense matches ads to your site’s content, and you earn money whenever your visitors click on them.” Current internet marketing statistics show that 2% – 25% of visitors to your website will possibly call or take some business generating action when visiting your website. This leaves a 98% – 75% website traffic surplus. These are visitors who will just land on your site and leave. These are the visitors business owners can monetize. By placing Google adsense on a website business owner’s can expect an additional 2% – 50% of those bouncing visitors to potentially click on an adsense ad to find what they are search for in the first place. This program leaves added value for all involved, website visitors get closers to fulfilling their search and business owners can have additional revenues to fund search engine marketing and search engine optimization efforts.
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing & advertising company in New York City. Dennis provides internet marketing services to small and medium sized business as well as entrepreneurs in and around, the Bronx, Brooklyn Manhattan, New York, Queens, and Westchester; who want to develop and implement successful “Search Engine Marketing, Pay-Per-Click Advertising & Management, Search Engine Optimization, SEO, Blog Marketing & Development, Social Networking Web 2.0 Marketing, Internet Video Marketing and Free Online Advertising.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive
