Internet Marketing the New Word of Mouth
It may not be obvious how “tagging of content, user rated blogs and social networking sites like MySpace and facebook can help businesses. But the fact is this is the new word of mouth marketing. As a consultant in New York City I speak with many business owners who have been establish for some time and consider having a steady following of clients who recommend their services to other. Although people do provide some form of word of mouth, the fact is customers are not going around everyday recommending every service or product they have purchased. This fact is true in the brick and mortar world, but online people are recommending things all day long.
There is a real tipping point occurring right now. Everyday there are 120,000 new blogs developed online. 22% of Adults now read blogs at least once a month. 19% of these adults are members of some social networking site like myspace, facebook or Linkedin. This is the new space where people are providing real comments and recommendations to products or services they have purchased. This is happening at lightning speed because it a more efficient and effective. When consumers have a positive or negative experience with some product or service they are increasingly turning to blogs and social networking site to vent and let others know about their experience. For good or bad this is happening today. Businesses larger and small should take not and look to be a part of this new media channel.
Worst case scenario a bad recommendation can provide valuable feedback to the business on what they may be doing wrong. Best case scenarios include consumers that were very satisfied with the purchase experience and happy to tell the world. Not only will this be valuable content to link a website to but it can also become a form of viral marketing shared throughout the world wide web. Best of all this form of word of mouth marketing is very powerful and at the end of the day totally free.
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing & advertising company in New York City. Dennis provides internet marketing services to small and medium sized business as well as entrepreneurs in and around, the Bronx, Brooklyn Manhattan, New York, Queens, and Westchester; who want to develop and implement successful “Search Engine Marketing, Pay-Per-Click Advertising & Management, Search Engine Optimization, SEO, Blog Marketing & Development, Social Networking Web 2.0 Marketing, Internet Video Marketing and Free Online Advertising.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive
Business owners are increasing their use of Internet Advertising & Search Engine Marketing
A report released by emarketer.com (Internet research and analytics company) on August 9th 2007 highlighted the fact that internet advertising and search engine marketing is surpassing traditional print and other advertising media, to become the dominate choice for business promotion.
The statistics in the report are very compelling and leave little doubt as to why the internet and search engine marketing are growing exponentially. Business owners and other entities using internet marketing to grow their business and increase sales are currently investing $21.7 Billion dollars a year into internet marketing and advertising. This revenue generating expense is scheduled to more than double in the next 4 years to a forecasted $44 Billion dollars by 2011.
Business advertisers today have become more aggressive by shifting budgets from traditional advertising like yellow pages, newspapers, television and radio and investing those budgets into internet advertising and search engine marketing. Additionally blog marketing and social network marketing are starting to see some real interest from business owners.
Keyword advertising continues to be the most popluar strategy in use today. This is due mainly in part because keyword advertising can be implemented on any size budget and for any industry product or service.
The facts in these findings are not surprising to me; it is very simple. The reason why internet advertising and search engine marketing is growing so well is because it simply works better than traditional advertising.
It works in ways that old school advertising does not. Traditional advertising is all based on a push marketing. Push marketing meaning to push a marketing message onto those in front of the advertisement. This message is delivered without any request by the receiver of the message. For example when you are sitting in front of your TV and a commercial comes on. The commercial may or may not be relevant to you. You may not be looking to buy anything that is being sold in the advertising. So you just change the channel or get up and do something else before what you were watching comes back on.
Internet advertising and search engine marketing are completely opposite. Instead of push marketing, it is pull marketing. Pull marketing is when those proactively looking for something are pulled towards a message or advertisement that is completely relevant to what they are searching for. Thus the term “search engine marketing.” I like look at it as the 21st century equivalent to referral marketing. When you ask a friend “do you know a good dentist?” They refer you to a dentist they know. This same concept applies to the internet. When you ask or type into Google’s search box dentist nyc, you are asking Google to refer you to a dentist in new york city. You are proactively looking for a dentist and Google is referring you to a list of the top dentist it knows and shows you a page full of dentist.
As an internet marketing consultant in New York City the media capital of the world; I consult all types businesses. What I see is that the more internet savvy the business owner is the quicker they are at adapting internet advertising and search engine marketing. If you are a business owner contemplating search engine marketing for your business, first spend some time searching for your services or products on the internet. If you cannot find your business but see your competition then you need to decide if your business want to be competitive in today’s business world.
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing & advertising company in New York City. Dennis provides internet marketing services to small and medium sized business as well as entrepreneurs in and around, the Bronx, Brooklyn Manhattan, New York, Queens, and Westchester; who want to develop and implement successful “Search Engine Marketing, Pay-Per-Click Advertising & Management, Search Engine Optimization, SEO, Blog Marketing & Development, Social Networking Web 2.0 Marketing, Internet Video Marketing and Free Online Advertising.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive
Free Internet Advertising
Ok If you are tired of all the confusion internet and online advertising marketing have to offer, you need to read the following information.
For some time now I have been reporting on how to go about understanding search engine marketing and search engine optimization. For many small business and entrepreneurs it has come down to now having the money to invest. Well I am here to offer you a one time opportunity to get some Free Google Advertising.
Just visit the link below to learn how.
Google Adwords For Free!
Internet Marketing & Advertising is the Leading Marketing Medium of the 21st Century.
There is no doubt that by this time you have heard about the hype around internet or search engine marketing and advertising. The terms are many. Search engine optimization, search engine marketing, Google pay per click internet advertising, I can go on for another hour mentioning terms. What does it all mean?
There is an enormous value to this form of marketing and advertising. And I use both terms because they are not interchangeable. Let me explain. Internet advertising is what all of those sales people that call your business every day are trying to sell you. In the industry it is more widely known as pay-per-click advertising and management. This form of advertising is primarily done on search engine like Google, Yahoo, Ask, MSN, AOL and sometimes internet yellow pages like Verizon Super Pages or Yellow Book.
Internet advertising is paying for premium ad space for an estimated cost per lead. The benefit of online pay per click advertising is that you select how much it will cost your business. Based on a budget you choose, you will appear most of the time on the first page and receive calls or emails from customers who are proactively seeking your services or products right now – today. This can give increase your sales in a relatively short period of time.
The down side is that you need to understand the demand for your products or services online and the specifics of how to set up a campaign that will have a positive return on your advertising investment. Unless you are willing to invest the time to educated yourself, on the techniques and tools needed for a profitable endeavor; you should work with a consultant that can do all of the research and setting up of your first pay per click and online advertising campaigns. Then after your internet advertising efforts have yielded a positive ROI, you should have enough data and knowledge to take over and do it yourself. This will minimize the time, effort and wasted advertising dollars you will spend. “Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive”
In many ways Internet advertising is similar to trading stocks. Unless you do the research and know which way the market is moving. You should get a good broker and make him earn that commission by learning how he trades your money.
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing & advertising company in New York City. Dennis provides internet marketing services to small and medium sized business as well as entrepreneurs in and around Manhattan, the Bronx, Westchester, Queens and Brooklyn; who want to develop and implement successful “Search Engine Marketing, Pay-Per-Click Advertising & Management, Search Engine Optimization, SEO, Blog Marketing & Development, Social Networking Web 2.0 Marketing, Internet Video Marketing and Free Online Advertising.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Do it Yourself Internet Marketing Strategy and Tools at http://www.youtube.com/LocalInteractive
Traditional Newspaper Readers Are Also Reading The Newspaper Online
In an attempt to analyze the current internet advertising value of newspapers in and around the Bronx, Westchester, Queens, Brooklyn and NYC; I came across this research brief which highlights how newspapers are integrating their website to give readers more options to access information and news.
”A new study recently released by the Newspaper National Network LP, conducted by Scarborough Research, found that 81% of newspaper website users also read the printed newspaper in the last 7 days.” It makes sense that newspaper reader’s fist begin getting information from the printed copy and then move to visit that newspapers website.
“Crossover users (those who used both print and online newspapers) have deep affinity with both their printed newspaper and their newspaper website, and 83% say “I love both my printed newspaper and visiting my newspapers website.” Crossover users visit their newspaper website to:
- Access breaking news (96%),
- Find articles seen previously (85%)
- Find things to do/places to go (72%)
Website-only users go to website for
- Accessing local news (84%)
- Entertainment information (74%)
- Food or restaurant information (58%)
Newspaper website-only users are a web-savvy group as 52% write or read blogs and 46% have joined a web community”.
From an internet marketing standpoint advertisers in the print version should look to contribute to the blogger sphere and community based forms. This approach can increase internet marketing reach and truly connect with potential readers seeking their services.
Other key Study findings:
“Combined Time Spent With Print and Web-Based Newspaper Media Since They Began Using a Newspaper Website
- 52% remained the same
- 35% increased
- 12% decreased
- 1% Don’t Know “
This study gives additional validity to the current opportunities internet marketing can provide local businesses in and around NYC, the Bronx, Queens, Brooklyn and Westchester. 35% of traditional print only newspaper readers have adopted reading the newspaper online. This increased in time spent looking for information can raise the reach and return on advertising investment of small businesses who advertise in the local newspaper and want to continue rebranding and growing their marketing exposure.
For more information, please visit here to find the NNN Newspaper Footprint Study
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Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing agency in New York City. Dennis consults small to medium sized business as well as entrepreneurs in and around Manhattan, the Bronx, Westchester, Queens and Brooklyn; who want to develop and implement successful “Pay-Per-Click Advertising, Search Engine Optimization, Blog Development, Social Media Marketing, Internet Video Marketing and Free Internet Advertising campaigns.” Visit http://www.localinteractivenyc.com to learn more about his services or read his blogs http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com Learn Internet Marketing Techniques at http://www.youtube.com/LocalInteractive
Equal Time Spent on the Internet as on TV.
“US marketers spent $68.3 billion on TV ads in 2006, compared with only $16.5 billion on online ads, according to JupiterResearch’s “Media Consumption Patterns: Online Vies with TV as Primary Medium” report, cited in Internet Retailer.
Online consumers now spend about as much time on the Internet as they do watching TV. Both TV viewing and Internet use were up over the past five years. Consumers spent a median average of about 14 hours per week each on TV and the Internet.” source emarketer
As the shift from traditonal media moves to more interactive media business owners should take note that today is the most advantageous time to take advantage of this form of advertising. If history is any indication; once larger entities move and dominate the space you can bet it will be a more expensive medium to use for small to medium sized businesses.
Dennis Ventura is an Internet marketing consultant and the managing director of Local Interactive, an Internet marketing agency in New York City. Dennis consults small to medium sized business as well as entrepreneurs in and around Manhattan, the Bronx, Queens and Brooklyn; who want to develop and implement successful “Pay-Per-Click, Free and Revenue Generating” online marketing campaigns. Dennis and Local Interactive have many industry relationships and resources and are ready to help. Visit http://www.localinteractivenyc.com to learn more about his services or read his blog http://localinteractivenyc.wordpress.com http://localinteractivenyc.blogspot.com
Traditional Small Business Yellow Pages advertisers turning to the Internet
Worldwide yellow pages revenues hit an estimated $30.5 billion in 2006, according to “Global Yellow Pages 2007: The Kelsey Group’s Outlook & Forecast” report.
This report estimated that almost 30% of all yellow pages advertisers would be online by 2011, up from 12.4% in 2006.
Estimates are that yellow pages ads accounted for 7.1% of all global advertising revenues.
Charles Laughlin of the Kelsey Group said, “Small businesses are showing more interest in using the Internet to get customers. But buying digital media is complex, and most small businesses need help. For this reason, the yellow pages sales force has emerged as an enviable asset among local media players vying for small business ad dollars.”
Basically if you are a small business who has been solicited in the past year to advertise on the net you are not alone. Also taking the time to educate yourself or have a consultant handle the complexity of online advertising is a good idea. The facts are for all of the hype that internet advertising is getting there is no way around it. If you are choosing to stay on the sidelines and continue to advertise in traditional media outlets you are doing a disservice to your business and more importantly to your potential customers who are turning to the internet to find your businesses services and products.
source emarketer
Dennis Ventura is an Internet marketing consultant and managing director of Local Interactive, a successful Internet marketing agency in New York City. Dennis consults small to medium sized business as well as entrepreneurs who want to develop and implement successful online marketing campaigns. Dennis and Local Interactive have many industry relationships and resource and are ready to help. Visit http://www.localinteractivenyc.com
Auto Dealers Are Getting the Biz Online: Source emarketer
MAY 31, 2007
Lisa Phillips, Senior Analyst
The local Internet scene is heating up for automotive dealers and sellers, according to a recent report from Borrell Associates. Local online advertising by automakers, dealers and individual sellers will escalate to $4.2 billion in 2011, up from $2.3 billion in 2006.
Data from the National Automotive Dealers Association (NADA) indicate that of the $7.8 billion spent on advertising by auto dealers in 2006, the Internet’s share was 11.5%.
Common features on dealer sites in 2006 were price and inventory information, financial forms and information, and the ability for customers to schedule sales and service appointments. Yet although visits by car shoppers are on the rise, conversion rates are not. The NADA’s “2006 Dealership Internet Survey” shows a monthly average of 319.9 unsolicited prospects visited dealer sites in 2006, compared with just 227.9 per month in 2005.
But of the qualified leads these dealerships received — 52.9 in 2006, up from 29.5 in 2005 — the conversion rate to sales dropped, from 26.4% in 2005 to 19.2% in 2006. Conversion rates among customers who arrived through third-party buying sites were far better — 29.6% in 2006.
What are they missing? Prompt follow-up with prospects does not appear to be the issue. Although Capgemini, in its 2006 “Cars Online 06/07″ survey, demonstrated that 84% of US respondents expect their e-mail inquiry to a dealer or manufacturer to be answered in less than 24 hours, Chinese car shoppers were the most impatient, with 43% expecting an immediate response, while 91% of British respondents expect an answer within the same day.
Dealer responses to the NADA for its Internet survey indicate that 98.3% are responding to customer inquiries within 24 hours, with 82% boasting they are getting back to prospects in seven hours or less. Perhaps the responses themselves are turning away prospects. While the Internet has speeded up response time, that greater speed can reduce, rather than improve, the quality of communication.
Learn more about how cars are marketed on the Internet. Read the eMarketer Automotive Online: The Race Is On report.
Blogging for Business
Hi
Its been some time since I last posted sorry about that, but I have been busy building some new revenue channels. This week I meet with several business owners and realized that the web is evolving at an tremendous pace. While discussing some ways to implement pay-per-click advertising with these business owners, I presented the idea of blogging.
The reaction I received was one of intrigue. I mentioned that blogging for businesses today is a great way to get some more exposure on the web; and in addition to getting more visitors to your website blogging can also help you earn some revenue. This is when I really got some interest.
It is clear to me these ideas are floating out there but no one is really explaining how to incorporated this into an online marketing effort. If you are reading this blog right now you perhaps know what blogging is all about or perhaps you came to this page by a link. either way I am happy to share the techniques and resources I have available to incorporate a blog into your business’ online marketing strategy. depending on what you want to accomplish implementing this can cost virtually nothing or a the very least a very small investment. to learn more visit my agencies site and email me or just call either way I will be happy to share some information with you.
www.localinteractivenyc.com
Internet Marketing Strategies for Small Businesses in NYC
So, why should small businesses want to advertise or market their business on the Internet? Because Internet marketing is the most ROI driven method of advertising in the 21st century.
I consult with a lot of business owners in the New York City area and what I see is a over saturation of information when it comes to Internet advertising or search engine marketing. Many of these business owners have been called on everyday by 25 different Internet Marketing Consultants trying to get then to advertise with them. The result is that a 21st century opportunity is being presented and advertised in a very antiquated method.
So what is a business owner to do? They have a need for this new form of business development, but have become desensitized to learning about it. For that reason what is a Internet Marketing Consultant to do, when he knows that the knowledge and resources at his or her disposal can help any size business grow in a global economy.
That was the question I proposed to myself. So what I did was leave the corporate structure where you are demanded to call on 100 possible prospects a day every day and start my own Internet Marketing Consulting Agency. Local Interactive www.localinteractivenyc.com
My goal is through the knowledge, industry relationships and resources I have at my reach, I can offer the small businesses true Internet marketing strategies to help them understand and capitalize on the advantages Internet Marketing has to offer. This blog will provide real world tips and strategists that any small business owner can incorporate today and see some results. I invite you to come back periodically and use or share this information with anyone you feel may benefit from it.
Below is a great resource for anyone new to Internet Marketing. I invite you to visit thier site and learn more about the most exciting and rewarding way to grow your business in the 21st century.
“The Search Engine Marketing Professionals Organization SEMPO is a global non-profit organization serving the search engine marketing industry and marketing professionals engaged in it.
Our purpose is to provide a foundation for industry growth through building stronger relationships, fostering awareness, providing education, promoting the industry, generating research, and creating a better understanding of search and its role in marketing.” source SEMPO site
http://www.sempo.org/learning_center/
DVentura.
